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Rocío Martínez de Carlos

PR Coordinator at Seedtag
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All Posts from Rocío Martínez de Carlos

Corporate News

Seedtag acquires Italian competitor AtomikAd to strengthen its leadership position in contextual advertising
By Rocío Martínez de Carlos on November 25, 2020

Seedtag announced the acquisition of 100% of Italian company AtomikAd as the next step in the company’s growth plan to consolidate its leading position on contextual advertising in Europe...

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Corporate News

44% of consumers find contextually relevant ads helpful for holiday shopping
By Rocío Martínez de Carlos on November 6, 2020

Over 70% of shoppers don’t plan to decrease spend for 2020 peak shopping days. A recent study conducted by IAS (Integral Ads Science) shows that 89% of consumers reported that they find...

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Corporate News

Seedtag consolidates its presence in Latam by opening Bogotá office
By Rocío Martínez de Carlos on September 21, 2020

Seedtag continues its expansion in Latin America by officialising the opening of its new office in Colombia.

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Product News

Seedtag releases research proving the effectiveness of visual media and contextual targeting to reach users
By Rocío Martínez de Carlos on September 10, 2020

Seedtag carried out a study performed by digital research agency MetrixLab that proves the effectiveness and prominence of visual elements to attract and maintain users’ attention.

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Product News

Eye-tracking research confirms that ad placement + contextual targeting yields stronger View Quality - a more accurate evaluation of viewer attention
By Rocío Martínez de Carlos on August 6, 2020

Seedtag, the leading Visual Media platform, carried out a study performed by digital research agency MetrixLab, showing that View Quality, as measured by eye-tracking, demonstrates the i...

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Product News

Renault and OMD Spain try out Seedtag’s new In-Video solution
By Rocío Martínez de Carlos on June 24, 2020

Renault launches its Renault Now campaign by testing Seedtag’s new In-Video solution alongside OMD Spain.

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