Seedtag Outperforms Market with 38% YoY Growth in UK, Accelerating European Momentum and Strategic Investments Across the Region

Latest investments in people, product, service, and publisher partnerships reflect neuro-contextual leader’s H1 growth and ambitious plans for H2 2025
 

Seedtag, the global neuro-contextual advertising company, has announced a quarter of significant growth across Europe, with 38% YoY Q2 growth in the UK and double-digit growth across the European region. This follows the appointments of notable recent senior hires across EMEA, the launch of a new dedicated European client success team, and a strategic expansion of its publisher network.

Against a backdrop of economic uncertainty, Seedtag has achieved robust growth in H1 2025 with an expanded client portfolio in retail, automotive, FMCG, and technology sectors. This momentum will continue throughout 2025, with plans to hire 125 further staff across EMEA before the end of the year. 

Strengthening local leadership across Europe, Seedtag’s latest appointments include Álvaro Sola, who leads the regional business as SVP of EMEA; Anil Lamba as VP, Brands Partnerships based in the UK, who brings with him extensive automotive and brand expertise; Ivan Alcàntara to lead the newly formed Customer Success Management (CSM) team in the region; Louise Antoniou, who leads the Publisher team in Europe; and Elena Galán, who is the company’s Head of Ad Operations EMEA.

2025 has seen Seedtag onboard key new premium publishers, including The Guardian and leading French outlets, as well as winning and retaining key relationships with brands such as Nike, Meta, New Balance, Aramco, Milka, and Nissan. 

“The first half of 2025 has been transformative at Seedtag,” said Marko Johns, UK Managing Director and Head of Agency, International at Seedtag. “While the adtech industry continues to face uncertainty and shifting budgets, we planned for a different path, and subsequently have achieved unprecedented growth. We continue to look forward with positivity; we’re actively investing in our capabilities as a business and talent locally with a key focus on how we deliver enhanced value to our partners.” 

“Our double-digit YoY Q2 growth across Europe and particularly impressive growth in the UK market is a result of streamlining our focus on privacy-first tech innovation, service excellence for all partners, new publisher partnerships, local leadership and senior, game-changing hires,” said Álvaro Sola, SVP of EMEA at Seedtag. “Our momentum isn’t slowing down, either; it’s our people and partners who turn vision into results, and we’re committed to positioning ourselves ahead of the industry, expanding the team, and setting the standard for what’s next with our AI-led Neuro-Contextual advertising.”

Looking ahead to the second half of 2025, Seedtag will continue to drive AI innovation by optimising neuro-contextual relevance and performance while upholding high industry standards in privacy-first advertising. The company also plans to drive sector-led growth in automotive, fashion, and FMCG by offering tailored solutions for each market and broadening its premium publisher ecosystem to provide brands with access to quality inventory across the continent.