Seedtag, the leader in contextual advertising in EMEA and LATAM, today announced the launch of “Contextual Advertising 101” podcast. This podcast series continues Seedtag’s mission to be the global contextual advertising partner for brands and agencies, by providing a new form of content to educate professionals within the industry.
Available today on all major podcast platforms, “Contextual Advertising 101” is hosted by Dal Gil and Emilia Kirk, Global Head of Programmatic and Global Head of Growth at Seedtag respectively.
They are joined by Richard Kanolik (Head of Programmatic at Vodafone), Wayne Blodwell (founder and CEO of The Programmatic Advisory), Pete Beeney (VP, Global Agency Partnerships at the Washington Post), Paul Goldbaum (CTO at Seedtag) and Catherine Cribbin (Member Services Manager at IAB UK) for candid discussions on the core concepts of contextual advertising, the winners and losers in the post-cookie era, the importance of brand suitability, and tips on how to continue powering relevant and engaging communications in a privacy-first world.
The advertising industry is undergoing a significant change in terms of targeting audiences. In the next few years, it is expected that brands will no longer be able to leverage third-party cookies to reach target audiences. As a result, many are struggling to find reliable alternatives that help them to understand consumer interests while targeting priority audiences. For those, the “Contextual Advertising 101” podcast series will bring them a deep dive into one of the most suitable alternatives.
Dal Gil, Global Head of Programmatic at Seedtag and podcast co-host, states: “I’m excited to announce that our Contextual 101 Podcast is now live across Spotify, YouTube and Apple platforms. It was great speaking with industry peers on the topic of contextual and the cookieless future. Shoutout to my co-host Emilia who also did a tremendous job!”
Emilia Kirk, Global Head of Growth at Seedtag and podcast co-host, says: "I am thrilled that the Contextual Advertising 101 Podcast is now live! Our podcast aims to provide in-depth conversations with industry thought leaders and educate our listeners on all theory related to Contextual Advertising. We hope that our partners enjoy the content and that it provokes attention and discussion around this topic in a soon to be cookie-less world".